Rock The Shore is the largest East Coast Venue Organization. Rock The Shore is a direct subdivision of the Musician International branch of Universal Language Productions LLC. Rock The Shore debuted on April 26, 2010. Pierce Alexander Lilholt is the initial organizer and founder of Rock The Shore. Rock The Shore is an East Coast collective based in Atlantic City, New Jersey. Rock The Shore is the only East Coast music collective which focuses on musician-first live performances and festival planning. Rock The Shore values powerful performance, community based events, and unending fun. Rock The Shore will rock your world!